Media Analysis Thoughts

The future of music magazines could well be in jeopardy with the surge of online music news websites and fanzines. It’s just like the fall in newspaper sales, which is believed to be in correlation with the up-rise of up to the minute news websites, and the convenience of checking websites at home or at the office, without having to pay or leave your armchair. By the time a music magazine has come to press, the usual mix of reviews, news and listings can all be found days earlier online. It’s just knowing where to look. This has encouraged many music magazines to start their own websites, so that as well as delivering up to the minute news they can also advertise and promote their publications with the promise of interviews and online sneak peeks. Even blogs like my one here are contributing to the uncertain future of magazines, i hope so anyway, because that means I’m doing my work efficiently enough. I suppose music magazines will have to up the ante, and keep enticing us with free CDs and glossy posters.